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Adding the Facebook Pixel through Google Tag Manager

Adding the Facebook Pixel through Google Tag Manager

by Daniel Carlbom | Oct 2, 2016 | Google Tag Manager

For many companies, social traffic is very important. And there is one behemoth in the playground; Facebook. There are some great ways to use a Facebook Pixel in order to start measure conversions and optimize adverts you’re running on the platform. Not only...
Track main menu usage on your site with GTM

Track main menu usage on your site with GTM

by Daniel Carlbom | Jun 16, 2016 | Google Tag Manager

A very common thing that I setup tracking for on a variety of pages for different companies is how their main menu is used across the site. The main menu is usually where most of your visitors will look at if the page they landed on didn’t really hit the mark....
How to use Content Grouping with WordPress and Google Analytics

How to use Content Grouping with WordPress and Google Analytics

by Daniel Carlbom | Feb 16, 2016 | Google Analytics

How to setup Content Grouping in Google Analytics for your WordPress site Content Grouping in Google Analytics is a really powerful feature that allows you group your pages according to your own definition in order to analyse them properly. There are a lot of people...
Mall of Scandinavia, we need to talk about your SEO

Mall of Scandinavia, we need to talk about your SEO

by Daniel Carlbom | Feb 9, 2016 | Search Engine Optimization

It’s been a while since I bashed the Mall of Scandinavia website. When working in the SEO industry I come across a variety of odd implementations and ‘bad habits’ now and then, but nothing comes close to the abuse that this – the largest mall...
How to add Hotjar via Google Tag Manager

How to add Hotjar via Google Tag Manager

by Daniel Carlbom | Nov 26, 2015 | Google Tag Manager

If you haven’t already heard about Hotjar, you should really take a look at it. The tool doesn’t only allow you to create heatmaps, but allows you to view things as scroll depth, create funnels and ask your visitor questions. And it also allows you to view...
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Site relaunch

This site is going over a major redesign at the moment. Give me a shout at @dcarlbom on Twitter if you find anything that’s broken, please.

I will be up and running with new, fresh content shortly. Stay tuned.

Hello World

Daniel Carlbom

Daniel Carlbom is a freelance consultant in Search Engine Optimization, Google Analytics and Google Tag Manager at Omnidig

Read more about Daniel

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