Adding the Facebook Pixel through Google Tag Manager
For many companies, social traffic is very important. And there is one behemoth in the playground; Facebook. There are some great ways to use a Facebook Pixel in order to start measure conversions and optimize adverts you’re running on the platform. Not only...
Track main menu usage on your site with GTM
A very common thing that I setup tracking for on a variety of pages for different companies is how their main menu is used across the site. The main menu is usually where most of your visitors will look at if the page they landed on didn’t really hit the mark....
How to use Content Grouping with WordPress and Google Analytics
How to setup Content Grouping in Google Analytics for your WordPress site Content Grouping in Google Analytics is a really powerful feature that allows you group your pages according to your own definition in order to analyse them properly. There are a lot of people...
Mall of Scandinavia, we need to talk about your SEO
It’s been a while since I bashed the Mall of Scandinavia website. When working in the SEO industry I come across a variety of odd implementations and ‘bad habits’ now and then, but nothing comes close to the abuse that this – the largest mall...Hello World
Daniel Carlbom is a freelance consultant in Search Engine Optimization, Google Analytics and Google Tag Manager at Omnidig
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