About Daniel Carlbom

A 30-something digital nomad in Stockholm, Sweden.

It all began a long time ago when I purchased my first digital camera and started uploading these photos to the internet.

Not a soul found those images unless I sent them a direct link. I then started to write text alongside these images and people started to find my site, and my images.

That was the moment in time a was sold on Search Engine Optimization, more commonly known as SEO.

At the same time, Google Analytics came into my life giving me insights into how people actually interacted with my site. And the wealth of knowledge you could learn from that if you just spent your time setting everything up correctly.

SEO and Google Analytics (and Google Tag Manager as well, to be frank) has been a large part of my life since then. It’s now a large part of what I do in my professional career, working with everything from smaller companies up to international corporations. 

Photography has been a large part of my life over the last decade. This site is also a place where I showcase some of the photos I take, and my thoughts behind them. I had a pretty well visited photography site (for being in Swedish) a couple of years ago, and I really miss being behind the camera.

Currently we are re-focusing our consulting business in Sweden going from being consultants diving into the e-commerce world. What we will be doing in the forseeable future is selling dog supplies. This is scary, since it’s a complete pivot to what we usually do. I also spend time building up a brand new travel site, TheCityTips.com from scratch, mostly honing my SEO-skills and learning to scale content with AI.

For the first time in our lives, we’re not focusing on helping other companies make more money by improving their visibility online. From now on we’re focuing on the visibility and growth of our own business.


I live just outside of Stockholm (Sweden) in a house with my wife, two kids and quite some dogs, since we’re also running a pinscher kennel named Touch The Stars.

Pictured above is one of the four German Pinschers in our home.