Track main menu usage on your site with GTM
A very common thing that I setup tracking for on a variety of pages for different companies is how their main menu is used across the site. The main menu is usually where most of your visitors will look at if the page they landed on didn’t really hit the mark....
How to use Content Grouping with WordPress and Google Analytics
How to setup Content Grouping in Google Analytics for your WordPress site Content Grouping in Google Analytics is a really powerful feature that allows you group your pages according to your own definition in order to analyse them properly. There are a lot of people...
Mall of Scandinavia, we need to talk about your SEO
It’s been a while since I bashed the Mall of Scandinavia website. When working in the SEO industry I come across a variety of odd implementations and ‘bad habits’ now and then, but nothing comes close to the abuse that this – the largest mall...
How to add Hotjar via Google Tag Manager
If you haven’t already heard about Hotjar, you should really take a look at it. The tool doesn’t only allow you to create heatmaps, but allows you to view things as scroll depth, create funnels and ask your visitor questions. And it also allows you to view...
Mall of Scandinavia – Did you forget your site?
On the 12th of November 2015, the biggest Mall in Sweden will open up; Mall of Scandinavia. Just some 20 minutes walk from where I live. I had a look at their site today because I wanted to see if they had any information about stores and such, so that I knew before...Even Google fails
Most of us always rely on Google when it comes to translating bits and pieces of text, and one would assume that they had pretty solid knowledge on the different languages by now. But sometimes, even Google fails. I had to setup a brand new Google Account and had to...
Why you should use Google Analytics?
Many of us working in the industry know the importance of why you should track and measure the visitors engaging with your site. It’s in our core. We know the value. This article is for all you people out there questioning why you should use Google Analytics on...
Remove URL query string via Google Tag Manager
A few days ago I was looking at the tracking for a hybrid iOS/Android app where the Apps appended a query string to the URLs in app. Given this, I had two versions of each URL in Google Analytics, looking something like this: www.domain.com/awesome-post/...
Measure how many of your visitors that are using Adblock
!!! POST UPDATED 2016-09-28 – With new screenshots adapted for the newest version of Google Tag Manager !!! More and more people are using some kind of Adblock in order to minimize the amount of ads they see online. According to a recent studie released by...Hello World
Daniel Carlbom is a freelance consultant in Search Engine Optimization, Google Analytics and Google Tag Manager at Omnidig
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