Google Tag Manager and Contact Form 7

Contact Form 7 on WordPress with Google Tag Manager

Just the other day, I was holding a lecture for some students studying web analytics here i Stockholm. I was there to talk about Google Tag Manager and after some hours I received a question we looked into.


How do I send a Form Submit to GTM via the Contact Form 7 plugin in WordPress?

This is actually very easy to achieve, and I’ll walk you through both ways of doing it right here. Both with a GTM Plugin in WordPress, and without.

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Find the untraceable

How to find your unvisited pages with Google Analytics

A question I get from time to time is “How to I detect or find the pages on my WordPress site that people don’t visit?”. Where it’s important to know where your traffic actually end up, on some occasions there might be of interest to know what part of your site that are invisible to the world.

This is how I recommend doing it, which is a pretty straight forward approach using only a few tools.

  • Two subsets of data, one from the CMS and one from Google Analytics
  • Excel
  • A cup of coffee
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Remove logged in userdata from WordPress via Google Tag Manager

When you are working with any kind of data, one important thing is to keep it as clean as possible from data that really doesn’t matter. Or that could twist the important data around for that matter.

No matter what kind of web analytics tool you are using, you should always make sure to exclude your own data. Reason being that what you do on your own site usually differs a lot from what your actual visitors are doing.

Today we’re going to follow up on my previous post where we installed Google Tag Manager to collect data on a site. The next natural step is making sure we clean up our own data from the collection.

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Installing Google Tag Manager on WordPress – The Complete Guide

!!! UPDATED 2016-09-28 !!! – New screenshots and adaptions to newest version of GTM –

One of the most important things on any site is to have some kind of web analytics tools setup so that you can track what is happening on your site. While there are many web analytics platforms out there my sole focus is on Google Analytics.

This guide is for those who want an easy way of installing Google Analytics through Google Tag Manager.

What you need in order to make this work:

  • A Google Account (free)
  • A self hosted WordPress installation (not residing on wordpress.com)
  • A cup of coffee
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