Installing Google Tag Manager on WordPress – The Complete Guide

!!! UPDATED 2016-09-28 !!! – New screenshots and adaptions to newest version of GTM –

One of the most important things on any site is to have some kind of web analytics tools setup so that you can track what is happening on your site. While there are many web analytics platforms out there my sole focus is on Google Analytics.

This guide is for those who want an easy way of installing Google Analytics through Google Tag Manager.

What you need in order to make this work:

  • A Google Account (free)
  • A self hosted WordPress installation (not residing on
  • A cup of coffee
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