site audit

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Mall of Scandinavia, we need to talk about your SEO

It’s been a while since I bashed the Mall of Scandinavia website. When working in the SEO industry I come across a variety of odd implementations and ‘bad habits’ now and then, but nothing comes close to the abuse that this – the largest mall in northern Europe – has to endure.

I’m glad to see that they actually got their act together and started using some kind of tracking on their site. Turns out to be Google Analytics, which doesn’t really come as a big surprise.

It seems like the implementation is being done in France, due to the comment they left behind in the analytics tracking code on the site

(window,document,”script”,”//www.google-analytics.com/analytics.js”,”ga”); ga(“create”, “UA-27904582-3”); // Remplacer par l’identifiant de votre propriété ID.

I’m so eager to find out who’s behind all this…

The thing is, I’m living close to the mall so me and my family tend to go there quite often. Once in a while we need to check up things before we go, like “do ‘this particular brand’ have a store there?“, which is just what happened this weekend.

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Mall of Scandinavia – Did you forget your site?

On the 12th of November 2015, the biggest Mall in Sweden will open up; Mall of Scandinavia. Just some 20 minutes walk from where I live. I had a look at their site today because I wanted to see if they had any information about stores and such, so that I knew before hand what to expect if I would go there.

Oh my, I shouldn’t.

This is a project that started back in 2008 (more than 7 years ago) and with an expected cost of somewhere in the range between 4 billion SEK ($460m) up to 5,8 billion SEK ($670m) depending on what source you’re looking at. One would expect that during these years someone would have thought something in the lines of “We need to invest some money into our digital presence as well, make it just as good as the mall itself!

facepalm

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