For many companies, social traffic is very important. And there is one behemoth in the playground; Facebook. There are some great ways to use a Facebook Pixel in order to start measure conversions and optimize adverts you’re running on the platform. Not only that, the pixel allows you to create audiences for remarketing as well. That opens up for a really good targeting on Facebook for your audiences.
In order to start using the pixel you’ll have to create it using the Ads Manager.