How to setup Content Grouping in Google Analytics for your WordPress site
Content Grouping in Google Analytics is a really powerful feature that allows you group your pages according to your own definition in order to analyse them properly. There are a lot of people out there using WordPress as a platform and today we’re going to define our Content Groups and make sure that we send all the data we need to Google Analytics using, well… Google Tag Manager of course.
What we want to achieve is basically to look at data in Google Analytics based on what kind of page type being display, such as:
- Front Page
- Blog Post
- Author Page
- Category Page
Have a look at this video about Content Grouping by the Google Analytics team to get an even better idea of the usages of this very nice to have feature.
But as with almost everything i Google Analytics, nothing comes for free, so grab a cup of coffee and let’s get this show on the run!