Data Intelligence

How to use Content Grouping with WordPress and Google Analytics

How to setup Content Grouping in Google Analytics for your WordPress site

Content Grouping in Google Analytics is a really powerful feature that allows you group your pages according to your own definition in order to analyse them properly. There are a lot of people out there using WordPress as a platform and today we’re going to define our Content Groups and make sure that we send all the data we need to Google Analytics using, well… Google Tag Manager of course.

What we want to achieve is basically to look at data in Google Analytics based on what kind of page type being display, such as:

  • Front Page
  • Blog Post
  • Author Page
  • Category Page
  • Etc

Have a look at this video about Content Grouping by the Google Analytics team to get an even better idea of the usages of this very nice to have feature.

But as with almost everything i Google Analytics, nothing comes for free, so grab a cup of coffee and let’s get this show on the run!

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Why use Google Analytics

Why you should use Google Analytics?

Many of us working in the industry know the importance of why you should track and measure the visitors engaging with your site. It’s in our core. We know the value.

This article is for all you people out there questioning why you should use Google Analytics on your business site or blog.

What are the pros and cons, what should you expect in terms of what you need to do as well as expected outcome.

First of all, I have to state that there are options to using Google Analytics, such as Adobe Analytics or Webtrends for businesses or simpler trackers such as Piwik or Open Web Analytics outlined by Contently.

I could go on for days (well, almost) talking about why, but if I had to boil it down to one answer, and one only it’d had to be:

Without knowledge about your performance, you have no idea on where to improve. Plus, it’s free!

That last part is a very important factor too. Looking at other web analytics tools as a business you might be in for a yearly fee reaching more than tens of thousands of dollars every year. Yes, even Google Analytics comes in a paid version for those of you that have a lot of traffic to your site and need that little extra. Expect to cough up an additional $150,000/year for Google Analytics Premium then. Yikes, that’s a lot. But needed for a lot of major companies out there.

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Measure how many of your visitors that are using Adblock

!!! POST UPDATED 2016-09-28 – With new screenshots adapted for the newest version of Google Tag Manager !!! 

More and more people are using some kind of Adblock in order to minimize the amount of ads they see online. According to a recent studie released by Pagefair shows that there are now 198 million active adblock users in the world.

The same study shows that ad blocking grew with 41% globally in the last 12 months.

I started doing some data collection based on this before summer, because people started talking a lot about it back then. I now have data enough (yea, I could blame vacation time too) to draw some conclusions based on it, but also share my implementation with you guys.

Are you interested in knowing how many of your visitors that are using any kind of adblocker while visiting your site?

Even though you maybe not are showing ads on your own site, there is a big chance that you are doing advertisement on other sites, and it is always good to know if your target audience are receiving your ads at all, or not.

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Google Analytics Demographics and Interest Reports

Getting to know the inner workings of your users is something that every marketeer has dreamt of for a very long time. Even though Google Analytics doesn’t necessarily tell the future it can at least help you understand some of it. And one of the thing Google Analytics can help you get a better understanding of is your site’s most valuable asset; your visitors.

Within the Audience section in Google Analytics there are two subsets of data we are going to have a closer look at today, to get a better understanding of where the data in the demographics and interest reports come from, and how we can use it to our advantage.

 

Demographics

Age

Gender

Interests

Affinity Categories

In-Market Segments

Other Categories

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Find the untraceable

How to find your unvisited pages with Google Analytics

A question I get from time to time is “How to I detect or find the pages on my WordPress site that people don’t visit?”. Where it’s important to know where your traffic actually end up, on some occasions there might be of interest to know what part of your site that are invisible to the world.

This is how I recommend doing it, which is a pretty straight forward approach using only a few tools.

  • Two subsets of data, one from the CMS and one from Google Analytics
  • Excel
  • A cup of coffee
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map-read

Connect Google Webmaster Tools with Google Analytics and get valuable insights

Have you ever noticed the section in Google Analytics residing under Acquisition called Search Engine Optimization?

If you have and never taken action, you are missing out on valuable data directly inside Google Analytics. For those of you that doesn’t know what Google Webmaster Tools are, here’s a quick rundown.

  • It will give you valuable data in term of what queries your site/pages are visible on in Google’s result pages.
  • Not only does it show what queries you’re visible on but also what pages that are shown in Google’s SERP (Search Engine Result Page).
  • It will indicate changes compared to previous period, so that you know if you are going in the right direction or not.
  • And of course, many other things (which I’ll cover in an upcoming post).

Sounds interesting to have this data available to you in Google Analytics? Great, read on!

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