Contact Form 7 on WordPress with Google Tag Manager

Just the other day, I was holding a lecture for some students studying web analytics here i Stockholm. I was there to talk about Google Tag Manager and after some hours I received a question we looked into.

 

How do I send a Form Submit to GTM via the Contact Form 7 plugin in WordPress?

This is actually very easy to achieve, and I’ll walk you through both ways of doing it right here. Both with a GTM Plugin in WordPress, and without.

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