Google Tag Manager Archives - Page 2 of 2

Track outbound links with Google Tag Manager

December 28, 2014 by Daniel Carlbom

Track outbound links in Google Tag Manager

Tracking outbound links is a nice to have feature in every Google Analytics implementation, and making it work with Google Tag Manager is very easy.

In short, what we want to do is track links that are being clicked on any given page and then send an event to Google Analytics if the link goes to any page outside current domain, making it external.

This post will introduce you to the Link Click Listener in Google Tag Manager and how to configure it to listen to exactly what we want.

Remove logged in userdata from WordPress via Google Tag Manager

When you are working with any kind of data, one important thing is to keep it as clean as possible from data that really doesn’t matter. Or that could twist the important data around for that matter.

No matter what kind of web analytics tool you are using, you should always make sure to exclude your own data. Reason being that what you do on your own site usually differs a lot from what your actual visitors are doing.

Today we’re going to follow up on my previous post where we installed Google Tag Manager to collect data on a site. The next natural step is making sure we clean up our own data from the collection.

Installing Google Tag Manager on WordPress – The Complete Guide

!!! UPDATED 2016-09-28 !!! – New screenshots and adaptions to newest version of GTM –

One of the most important things on any site is to have some kind of web analytics tools setup so that you can track what is happening on your site. While there are many web analytics platforms out there my sole focus is on Google Analytics.

This guide is for those who want an easy way of installing Google Analytics through Google Tag Manager.

What you need in order to make this work:

A Google Account (free)
A self hosted WordPress installation (not residing on wordpress.com)
A cup of coffee