!!! POST UPDATED 2016-09-28 – With new screenshots adapted for the newest version of Google Tag Manager !!!
More and more people are using some kind of Adblock in order to minimize the amount of ads they see online. According to a recent studie released by Pagefair shows that there are now 198 million active adblock users in the world.
The same study shows that ad blocking grew with 41% globally in the last 12 months.
I started doing some data collection based on this before summer, because people started talking a lot about it back then. I now have data enough (yea, I could blame vacation time too) to draw some conclusions based on it, but also share my implementation with you guys.
Are you interested in knowing how many of your visitors that are using any kind of adblocker while visiting your site?
Even though you maybe not are showing ads on your own site, there is a big chance that you are doing advertisement on other sites, and it is always good to know if your target audience are receiving your ads at all, or not.