When you are working with any kind of data, one important thing is to keep it as clean as possible from data that really doesn’t matter. Or that could twist the important data around for that matter.
No matter what kind of web analytics tool you are using, you should always make sure to exclude your own data. Reason being that what you do on your own site usually differs a lot from what your actual visitors are doing.
Today we’re going to follow up on my previous post where we installed Google Tag Manager to collect data on a site. The next natural step is making sure we clean up our own data from the collection.