Daniel Carlbom

Remove logged in userdata from WordPress via Google Tag Manager

When you are working with any kind of data, one important thing is to keep it as clean as possible from data that really doesn’t matter. Or that could twist the important data around for that matter.

No matter what kind of web analytics tool you are using, you should always make sure to exclude your own data. Reason being that what you do on your own site usually differs a lot from what your actual visitors are doing.

Today we’re going to follow up on my previous post where we installed Google Tag Manager to collect data on a site. The next natural step is making sure we clean up our own data from the collection.

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Installing Google Tag Manager on WordPress – The Complete Guide

!!! UPDATED 2016-09-28 !!! – New screenshots and adaptions to newest version of GTM –

One of the most important things on any site is to have some kind of web analytics tools setup so that you can track what is happening on your site. While there are many web analytics platforms out there my sole focus is on Google Analytics.

This guide is for those who want an easy way of installing Google Analytics through Google Tag Manager.

What you need in order to make this work:

  • A Google Account (free)
  • A self hosted WordPress installation (not residing on wordpress.com)
  • A cup of coffee
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