It’s been a while since I bashed the Mall of Scandinavia website. When working in the SEO industry I come across a variety of odd implementations and ‘bad habits’ now and then, but nothing comes close to the abuse that this – the largest mall in northern Europe – has to endure.
I’m glad to see that they actually got their act together and started using some kind of tracking on their site. Turns out to be Google Analytics, which doesn’t really come as a big surprise.
It seems like the implementation is being done in France, due to the comment they left behind in the analytics tracking code on the site
(window,document,”script”,”//www.google-analytics.com/analytics.js”,”ga”); ga(“create”, “UA-27904582-3”); // Remplacer par l’identifiant de votre propriété ID.
I’m so eager to find out who’s behind all this…
The thing is, I’m living close to the mall so me and my family tend to go there quite often. Once in a while we need to check up things before we go, like “do ‘this particular brand’ have a store there?“, which is just what happened this weekend.